How to use social media to market your law firm

Facebook, Twitter, LinkedIn, Instagram, Snapchat—these are just a few of the many social media outlets that are popular today. An ever-changing medium, social media can be difficult to navigate and maintain. But, it can also be used as a beneficial tool to bring in new business using limited time at little to no expense. Twenty four percent of lawyers have reported finding a new client through social media (American Bar Association 2015 Legal Technology Survey). Many of your colleagues are already finding success through social media, and you can too.

Where to begin? If you don’t have a presence on social media the best places to start are Facebook and LinkedIn. Facebook is far and away the leader in social media—no other medium or app comes close. According to Facebook...